The cocacola brand is globally valued and recognized. Corporate strategy direction of cocacola by youngtae jo. Financial analysis of pepsi and coca cola synopsis of companies pepsi and cocacola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. The way cocacola handled the belgian crisis was a classic example of one of the worst public relations fiascos in the corporate history. In the past, both participation marketing and youtube influencers have been a part of its advertising strategy. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. An example for such successful implementation of marketing strategy is coca cola. The product is controlled by the cocacola company, a. We have drinks and beverages for everybody and every occasion. This academic report is intended to provide a detailed analysis of the marketing plan of coca cola company. On 2012, cocacola has approximately 40% market share compared to similar product line like pepsi cola, dr. We are here to refresh the world and make a difference. Explore the wide variety of products and beverages that the cocacola company has to offer. Then agencyled television commercials dominated how we channel our marketi.
The media landscape is a very different beast today than it was even 5 years ago. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. This is a research report on project report of coca cola by vikas gupta in marketing category. Marketing history market research in the beginning.
Cocacola marketing plan the coca cola company coca cola. The coca cola company is dedicated to maintaing the honesty and integrity of a law complying global business. Because of this, coca cola has come up with long term objectives. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Cocacolas current target market is adults looking for a new. The brand development strategy of coca cola comprised redesigning. This academic report is intended to provide a detailed analysis of the marketing plan of cocacola company. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company. Legislative relations also come into play, and cocacola invests strategically in its own advocacy. If a company plans to grow and progress, its essential to analyze and understand their current situation to formulate.
Effective marketing and business strategy therefore requires a segmentation of the market into homogeneous segments, an understanding of the needs and wants of these segments, the design of products and. Download 12page marketing plan on marketing plan for coca cola 2020. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world.
According to the 2012 census, the denverauroralakewood metro area has 2. An evaluation of marketing strategies undertaken by coca cola company as a multinational. Cocacola spends a good portion of its ad budget on television advertising. Having a marketing strategy for the company has been a huge boost.
Regarding productivity it plans on being a highly effective, lean and fast. Download 12page marketing plan on marketing plan for cocacola 2020. This paper identified six key strategies necessary for firms to be successful when expanding globally. Colorado residents care about their health and live active lives.
The case also highlights the need and importance of a crisis management plan to prevent such fiascos in future. This is why the company pushed towards decentralization in the nineties, and even more so recently. Responsible investment in myanmar the cocacola company. Coca cola offers two different sweet and flavored cola in our country. It marketed coca cola under theauthority of the coca cola company, usa and distributs ofcocacola, sprite and fanta in bangladesh. Coca cola marketing plan free essay sample new york essays.
Cocacolas headquarters are in atlanta, georgia, in america. Search and upload all types of project report of coca cola projects for mbas on. Coca cola is one of the most leading company in soft drink beverage industry. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. Other brands owned by the coca cola company that have a strong brand image. Pepsi vs cocacola financial analysis essay 2063 words.
Cocacola focuses on improving the community relationships and increasing their happiness, that positively reflects on their public image, resulting in customer and revenue rise. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of becoming the main and top. The cocacola company struggles with ethical crises introduction. Magazine ads, online internet and various social media have also been used as publishing for cocacola marketing.
The company lists corporate taxation, environmental policy and productspecific policies including taxes and regulation as areas for investment. The analysis shows that the london olympics events may provide opportunity for coca cola since the company also has energy and sport drink segments, cocacolas powerade products, which is suitable to target athletes and attendants. This content was copied from view the original, and get the alreadycompleted solution here. Productspecific policy was made more salient in 2012 when former new york mayor michael bloomberg. See cocacolas marketing strategy with instagram influencers. An evaluation of marketing strategies undertaken by coca. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. What you can learn from cocacolas marketing strategy merca2. Because of this, cocacola has come up with long term objectives.
Understanding the public relation issues involved in coca colas belgian crisis. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Within this analysis, we chose to focus on the cocacola company because they. As the late roberto goizueta, former ceo of cocacola, once said.
Cocacola has a lot of strength in their marketing plan and business. I need assistance completing a strategic plan for cocacola no more than 3,500 words i have to update my plan to incorporate facilitator feedback attached from the drafts from previous weeks. Pdf strategic marketing plan for cocacola 2016 researchgate. Coca cola s headquarters are in atlanta, georgia, in america. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. Today, cocacola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. We want to meet stakeholders expectations while demonstrating leadership for the future. It contributes to the highest sales of soft drinks globally. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in all of their three segments. Analysis, marketing strategy through stp segmentation, targeting, positioning, designs of marketing campaign, and advertising plan. As the worlds third most valuable brand, cocacola is also one of the most. The code of business conduct is designed to sustain a n enjoyable workplace and maintain coca colass high standard of ethical conduct. Coca cola marketing plan essay example for free newyorkessays database with more than 65000 college essays for studying. Proposed strategy compare coke life to different coke products compare it to similar products in the market.
Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The coca cola marketing strategy recalls shakespeares macbeth. The coca cola company market plan marketing plan for a coca. Coca cola drink companies 1 download 11 pages 2,7 words add in library click this icon and make it bookmark in your library to refer it later. In june 2012, the cocacola company tccc announced plans to reenter myanmar. Discussion and analysis of the marketing strategy of coke. The cocacola companys structure is a hybrid of both mechanistic and organic models. The coca cola company has continued to be one of the leading firms that provide refreshments to customers through creating value to consumers, making a difference, and inspiring moments of optimism and happiness. Since its founding in 1886, the cocacola company has become a global force. Learn more about the cocacola company, our brands, and how we strive to do business the right way. The coca cola company, for example, varies levels of sweetness, effervescence and package size according to local tastes and conditions. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Sample marketing plan gemma ganni mar 216470 october 5th, 20. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company.
1322 1291 1513 1053 1045 707 453 606 955 197 385 115 1573 1487 1084 392 15 1227 1437 1306 467 1360 1503 68 465 951 1495 253 1406 1185 691 72 1296